There are many reasons as to why people, organisations or companies conduct market research especially in the film industry;
In the film industry, various production companies conduct research to be able to gain a perspective or multiple perspectives on movies, shows or films they are creating to gain an idea of what people want to see, what they are interested in and also to be able to appeal to their audiences by meeting their wants and demands and making it possible on screen. It helps production companies gain multiple perspectives on past works such as films released before the conduction of market research. Market research can also be conducted by various other companies in different fields for different kinds of questions and types of research. One of the main reasons production companies are conducting market research such as Game of Thrones is because they are trying to gain a review on their work and predict how the audiences would relate since there are different types of audiences for Game of Thrones.
According to psychographics there are 7 different types of people who consume media;
Game of Thrones is a very complex show that can be argued with both sides as it is both targeted at mainstream audiences as well as very particular audiences due to the mass fiction showcased in Game of Thrones. After conducting some research myself I discovered that in reality Game of Thrones is targeted at the 'Explorer, Succeeder, Aspirer and Mainstreamer'. This is as the 'Explorer' is usually classified as an individual who likes to try new things and would love things such as plot twists as that is a key component to the success of Game of Thrones. The reason they target the 'Succeeder and Aspirer' is due to their materialistic and confident view towards life and the producers at Game of Thrones believe that this is a good audience to target as they fit the Game of Thrones fanbase overall description. Lastly the producers target the show at the 'Mainstreamer' as mainstreamers like to go with the flow and watch what other people watch, they are also targeted due to the fact of that their traits are the most generalised.
